Definition
The meta description is a short HTML attribute (~150 characters) summarizing a page. Search engines often display it in result snippets, so it directly influences click-through rates.
Examples
- <meta name="description" content="Free readability checker with instant Flesch scoring." />
Use cases
- Improving organic CTR
- Controlling social share previews
- Reinforcing keyword targeting
Related concepts
- SEO ContentContent written and structured to rank in search engines while serving real reader intent.
- Content OptimizationThe process of improving existing content for clarity, structure, keywords and on-page SEO signals.
Related Textorum.io tools
FAQ
How long should a meta description be?
Around 150 characters. Anything over ~160 may be truncated.