Definition
Content optimization is the practice of refining existing content to perform better — usually for search engines, but also for readers. It typically involves improving readability, balancing keywords, tightening structure and adding internal links.
Examples
- Refreshing an old blog post with new data and improved headings.
- Rewriting paragraphs to lift the Flesch score from 50 to 65.
- Adding internal links to related glossary entries.
Use cases
- Refreshing under-performing content
- Quarterly SEO audits
- Editorial QA before publishing
Related concepts
- Readability ScoreA numeric estimate of how easy a text is to read, usually based on sentence length and word complexity.
- SEO ContentContent written and structured to rank in search engines while serving real reader intent.
- Keyword DensityThe percentage of times a keyword appears in a text relative to the total word count.
Related Textorum.io tools
- Free SEO Writing AssistantOpen tool
- Free Readability CheckerOpen tool
- Free Keyword Density CheckerOpen tool
FAQ
How often should I optimize old content?
Every 6–12 months for high-value pages.