Definition
Keyword density measures how often a keyword appears compared to the total number of words. It is one of the oldest on-page SEO signals and is still useful as a sanity check against keyword stuffing.
Examples
- 5 mentions of 'readability' in 500 words = 1% density.
- Most pages target 1–2% on the primary keyword.
Use cases
- Auditing existing content
- Avoiding keyword stuffing
- Balancing primary and secondary keywords
Related concepts
- SEO ContentContent written and structured to rank in search engines while serving real reader intent.
- Meta DescriptionA short HTML attribute that summarizes a page's content for search engines and social previews.
Related Textorum.io tools
FAQ
What is a safe keyword density?
Most SEOs target 1–2% for primary keywords.